Apple Music ‘New Releases’

Apple Music's marketing team needed a refreshed visual system for promoting new releases — one that could flex across digital and social while keeping the focus on the artists. As the sole designer, I developed the full visual identity: a dynamic color system, bold scalable typography, and a suite of ad templates designed for A/B testing across platforms. I also art directed the motion designer throughout, guiding the animated executions from concept to final delivery.