Proper

Proper, found at aproperhigh.com, is a cannabis product review site, with the goal of helping fill in the large gaps of data and information on cannabis products. They needed a brand overhaul and an official style guide to help move the company forward. I was lead designer on the rebrand and art directed the website redesign and led the design for marketing materials.

“Weed is no longer just weed,” and as the industry continues to grow, the many different strains, effects, and uses are evolving with it.