Proper

A cannabis product review site, with the goal of helping fill in the large gaps of data and information on cannabis products. “Weed is no longer just weed, and as the industry continues to grow, the many different strains, effects, and uses are evolving with it.” As a freelance designer, I developed an updated brand style guide featuring a dynamic color system to convey the unique mood of each product type — making it easier for users to understand and shop with confidence. I also provided ongoing brand consulting and art directed marketing materials as the company worked toward securing funding and investor relationships.