Proper

A cannabis product review site, with the goal of helping fill in the large gaps of data and information on cannabis products. “Weed is no longer just weed, and as the industry continues to grow, the many different strains, effects, and uses are evolving with it.” Designed an updated brand style guide featuring a dynamic color system to convey the unique mood of each product type, enhancing user comprehension and purchase clarity. I also provided brand consulting and design and art direction of marketing materials for the company as they worked towards gaining funding and investor relationships.