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TwitchCon 2018

 
 

TwitchCon 2018

The third year in a row to have the chance to bring the Twitch community to life in the real world — a full manifestation of the brand, its people, and the uniquely electric energy that defines the platform. As the designer responsible for the onsite experience, I owned the wayfinding signage system and led how the brand translated into the physical space across all digital and print executions, while also playing a large role in shaping the overall design system from concept to digital launch then IRL.

 
 
 
 
 
 
 
 
 
 

TwitchCon Europe 2019

TwitchCon became a biannual event in 2019, traveling all the way to Berlin, Germany. For our first time abroad, we wanted to ensure everyone could have the same experiential opportunities as those who got to attend TwitchCon 2018 in San Jose, California. This meant using the same branding system and similar brand activations that were implemented in San Jose.

 
 
 

Now that TwitchCon was a biannual event, we needed a landing page that acted as an interstitial, directing users to their TwitchCon location of choice. I designed and prototyped this page, working with our web designer, to reflect the 2018 visual language, and to act as a simple "choose your flavor" moment before diving into the site details.