TwitchCon 2018
TwitchCon 2018
TwitchCon is the Twitch experience IRL. This convention is a representation and manifestation of the Twitch community, experiences, brand, and people. It has grown from an annual event first starting in 2015, to a biannual, traveling event going all the way to Europe, first in 2019.
“All together now”
“When millions of people with thousands of interests come together live in an explosion of gaming and pop culture, Twitch is what happens. And it’s a super powerful thing that can create unforgettable moments. Hell, it even brought Bob Ross back from the dead. TwitchCon celebrates that uniquely Twitch way of coming together by bringing the magic into the real world.”
TwitchCon Europe 2019
TwitchCon became a biannual event in 2019, traveling all the way to Berlin, Germany. For our first time abroad, we wanted to ensure everyone could have the same experiential opportunities as those who got to attend TwitchCon 2018 in San Jose, California. This meant using the same branding system and similar brand activations that were implemented in San Jose.
Now that TwitchCon was a biannual event, we needed a landing page that acted as an interstitial, directing users to their TwitchCon location of choice. I designed and prototyped this page, working with our web designer, to reflect the 2018 visual language, and to act as a simple "choose your flavor" moment before diving into the site details.
