Reddit’s in-house design team worked with Pentagram to reimagine its brand from the ground up — preserving the brand's signature quirkiness while building a system scalable enough for its next global chapter. As Brand Creative Lead, I was embedded in the full process: a core collaborator on every Pentagram session, contributing design feedback that shaped the direction, while also producing and presenting the in-house team’s own concepts and stress-testing the system across real applications.
