Twitch Rebrand

The goal of the Twitch rebrand was to build a globally recognized, aspirational brand that could elevate every creator and community on the platform. As one of the primary in-house designers, I worked in close collaboration with our creative partner, Collins, stress-testing the design system across real applications, owning the color category, and having my hands in most other aspects of the rebrand from the initial brand audit through to campaign executions.